Branding creates a look and feel for your company or institution that will influence all of your style decisions going forward as you continuously fight to see... “What does our logo look like on there?”. When you hire our team you get our great taste and experience producing professional graphic design and some foresight as to what you should look like for each situation your logo or corporate look will be applied to. From edgy and dark to light and airy we will deploy the correct style and fusion of styles to get that perfect and simple look for you. Changing logos and visual looks with a redesign is not easy but with the right formula and system we will discover the new look for your team including printed materials, vehicle decals, social media, custom clothing and everything else it will appear on in it’s lifetime. Brands are personalities the represent your mission, whatever that might be.
Branding goes back to charcoal wood branding of livestock and even to cro magnon man cave drawings… as far as we can tell it has always been part of our culture to identify things with color, objects, styles, flags, and icons. We have so many choices for you we need to spend the time to become part of your team and understand all the perspectives of your new brand. As Bill Burnbach explains it's not just about designing something that is intended to be seen in a certain light, but anticipating all of the ways people might relate to your work and how that might affect the organism it represents.
When executed poorly it can be a damming situation to have created something that stands for the opposite of what it was meant to stand for, taking the time to go through the paces of understanding the pieces of your brand from mission statements to brand standards we will guide you and your team through understanding how each piece will affect future brand pieces that we will build and execute on.
Ballyhoo is to make an extravagant fuss or publicity and we love to Ballyhoo on you, from advertising to sponsorship opportunities we see how you will look and know how it should feel for the guests of your brand and their experiences, we ourselves are guests of brands and pay attention to what works and does not work alike.
Stuff We Love
We tip our proverbial hats to the godfather of marketing design and communication Bill Bernbach whom we just love and adore. We look to him for inspiration and guidance through his work and amazing interviews like this :)
Buckle up kids it's going to be a passion filled bumpy ride. Know for his colorful language and amazing art and results here is a master of our universe George Lois passing on some of his wisdom.